Demand generation: what is it?

Demand generation is a subset of inbound marketing and refers to the whole marketing plan (sometimes known as the “marketing funnel”) used to generate interest in the goods or services offered by your company. Read More: Demand generation An simpler method to conceptualize demand generation is by considering how a potential consumer feels about your

Search engine optimization, or SEO, is what?

To make a website’s pages more popular, relevant, and user-friendly for search queries—and consequently rank higher in search engine results—it is necessary to increase the website’s technical configuration, content relevancy, and link popularity. This method is referred to as search engine optimization, or SEO. Read More: digital marketing By presenting material that satisfies user search